Some research found that influencer engagement rates dropped significantly from 2019 to 2020. And some marketers reported seeing a consistent downward trend in conversion rates last year. Some influencers have also been known to purchase fake followers and engagement to increase their salability to marketers.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.