Influencer marketing is built on authenticity, so identifying fake followers is the first line of defence against fraud in the industry. A small number of influencers have purchased fake followers, accounts that follow and interact with them but who are not genuine people or fans, in most cases they’re bots.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.