Instead of searching for clothing options with ripped jeans, users can now point their camera at their pair of ripped jeans. They type in a kind of search — say “outfits for the beach” — and then point their camera to dive deeper into that rabbit hole with a specific product they already own.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.