A professional photo that showcases your child’s face is the best way to advertise his marketability to the advertising community. You will have to pay for this yourself. Find a reputable agency. Modeling agencies advertise everywhere from the yellow pages to Internet sites, but the key is to find a legitimate agency.
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.