To calculate unique reach, Google Ads uses statistical models that account for user behavior across many browsers and devices. These models are created by observing aggregated user behavior across Google products to determine cross-device usage patterns.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.