The formula is simple. You just need to divide your total ad spend by the number of engagements. Let’s imagine that $4,000 is the total amount of money you have spent on your influencer marketing campaign. The influencer has posted four posts that generated 15,000 likes, 4,000 comments, and 1,000 shares in total.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.