– Total impressions.
– Number of clicks to landing page/website.
– Average engagement rate.
– Conversions to customers.
– Amount of user-generated content created.
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.