An Instagram Shop lets you integrate your product catalog with your Instagram profile. This allows users visiting their profile to see all of their products without leaving the Instagram app. You can also tag Instagram Shop products in your posts in the same way you would tag a friend.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.