People can visit a shop from a business’ Instagram profile or through Feed and Stories. Once they’re at the shop, people can browse products, explore collections, and purchase products — seamlessly through our in-app browser or without leaving the app from shops with checkout.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.