Just 5 requisites to access three great benefits of Instagram Shopping. Contrary to the 10,000-follower requisite to access the swipe-up feature in Instagram Stories, there is no follower minimum for users to activate Instagram Shopping. All you need to have to use this function is: An Instagram business account.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.