You can follow or unfollow up to 150 accounts per day. For new Instagram users, this figure might be around 100. Also, remember to keep things to look natural for Instagram, it is best to follow or unfollow ten accounts per hour. The good news is, there is no limit on the number of accounts that follow you.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.