83% of men are inspired to make a purchase based on an influencer recommendation, compared to 89% of women. Men are more likely to recommend an influencer overall, and will spend more money on products recommended by women with a higher price point per item (starting at over $100).
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.