But as an individual who is marketing a brand or a service, a more realistic number to shoot for is 10,000. That’s a pretty good number. Having 10,000 followers who are not interested in your product or brand is NOT BETTER than having 1,000 followers who are very interested in your product or brand.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.