Well, in my view, 4000 followers for a personal Instagram account are outstanding and a lot because this number of followers usually resonates with nano influencers on Instagram. But for a brand with a business account, it is small; however, this amount is the first step to increase your number of followers.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.