If your impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times. Break down your engagement rate by media type to understand if your audience is more likely to engage with photo posts, video posts, or carousel posts.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.