The content that you look at counts as reach. In simple terms, reach is the number of users who choose to see a brand’s content. Reach focuses on getting people to click on your content. On the other hand, impressions refers to the total number of times when users were exposed to your content on social media.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.