Creating a shop is free and simple. We will start with eligible businesses who use Instagram Profile Shops and will expand access over the next few months. Eligible businesses will receive an email when their shop is ready to start customizing.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.