The benefit of having multiple Instagram accounts for the same brand is to customize your marketing messaging to different audience segments. The accounts should be different enough that you can create unique content that appeals to the interests of each particular audience.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.