Is it rude not to follow back on Instagram? No, it is not rude to follow back. It’s really on you if you truly want to follow another page. Whether it’s because you like their content or because they’re your friends.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.