Because the Instagram algorithm is based on individual interests, when your content appears on the Explore page, you’ll be exposed to a targeted audience instead of a random one, giving you more exposure to the type of customers that you want to attract.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.