Overall, TikTok is predicted to grow its user base by 18.3% to 78.7 million in 2021. In 2023, the app will have 89.7 million users compared to 89.5 million on Snapchat. Instagram continues to have the highest number of users at 118.9 million.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.