Instagram still has a larger audience than TikTok and has been downloaded more than 1.8B times globally. While 2019 accounted for 28% of Instagram’s all-time downloads, TikTok was able to add 738 million new users in 2019, growing the app by 49% of its existing users in one year alone.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.