– Express, not impress.
– Simple sentences work best.
– Active, rather than passive.
– Know who your target audience is.
– Read it aloud.
– Avoid using jargon as much as possible.
– In terms of words, size matters.
– Being positive is better than being negative–even in writing!
What Sells Best On Shutterstock?
Some types of photos that sell best are Portrait Photography, Food Photography, Landscapes (usually with people) and fine art photography (artsy).