Instagram sources content for the Explore feed from seed accounts, which are accounts similar to ones that a person already follows. Being identified as a seed account could be key in getting your content surfaced in Explore.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.