When people talk about an Instagram “aesthetic”, they mean a cohesive type, mood, and general impression of a user’s posts. By presenting a seamless aesthetic that is consistent with your core brand values, you are aligning your brand with your target audience and are, therefore, building awareness.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.