Reach: The number of unique users that saw your Instagram post or story on any given day. Unless you’re putting some serious spend behind your Instagram posts, you probably won’t have every single one of your followers see your content.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.