Nano influencers, who have less than 10K followers, have the highest average engagement rate with 4% across all feed posts and sponsored ones. On the other hand, Macro influencers — those with between 500K and 1M followers — have an average engagement rate of 1.3%, which is 3x lower than Nano influencers.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.