4. Engagement Rate by following size. Engagement Rate differs based on the number of followers a brand’s Instagram has. Brands with less than <50K followers should aim to meet or exceed an 11.3% Engagement Rate, whereas brands with over 100K followers should expect a lower percentage (7.7%).
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.