Reach is the number of unique people who see, and could possibly interact, with your content. There are two types or reach – organic reach, where you create engaging content, hashtags and other techniques to appear high on your audience feed. Track the reach of your Instagram account!Aug 11, 2018
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.