There are definitely some very popular users that have millions of followers. But as an individual who is marketing a brand or a service, a more realistic number to shoot for is 10,000. That’s a pretty good number.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.