What is an Instagram Engagement Rate? Simply put, your Instagram engagement rate is the sum of the likes and comments that you receive per post, divided by the number of followers that you have.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.