What are reach and freq? Reach The number of people (or households) exposed to a given medium at a given point in time. Frequency The number of times viewers are exposed to the same ad during a campaign.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.