Reach refers to the total number of people who have seen your ad or content. If 100 total people have seen your ad, that means your ad’s reach is 100. Impressions refer to the number of times your ad or content has been displayed on a screen.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.