REACH: The percentage of unique persons in a particular market exposed at least once to an OOH unit(s) over a specific period of time. EFFECTIVE REACH: The number or percentage of a target audience that is exposed to an OOH unit(s) at a set level of effective frequency.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.