The rate at which viewers react to a piece of content on social media, such as liking a photo or commenting on a video, is the most telling sign of follower value. As a baseline, an advertiser can use 2% as a minimum reasonable engagement rate.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.