They capture a personality through just the eyes. They capture (or evoke) emotion. They use leading lines, the Rule of Thirds and other framing techniques to create a compositionally strong image. Beautiful photography has the right timing, the perfect color and many are bursting with creativity.
What Sells Best On Shutterstock?
Some types of photos that sell best are Portrait Photography, Food Photography, Landscapes (usually with people) and fine art photography (artsy).