76.1% of brand posts are using images instead of video or carousel posts. An overwhelming majority of brands turn to images as the default type of post. However, that’s not always the best decision. Carousel posts tend to have a higher engagement rate per post – between 1.65% and 5.13%, depending on the profile size.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.