Business-to-business (B2B) industries saw similar trends in engagement across the major social platforms. As with the previous study, Instagram saw the highest engagement, with around 2% of all posts receiving some form of engagement. Twitter also found itself at the bottom of the heap, with less than .
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.