Reach tells you how many unique users are served your content every day. While commonly confused with reach, impressions are the total number of times your content could have been seen. If your impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.