The Instagram algorithm chooses which pictures to feature on the Explore page based upon engagement and the likelihood of another user to like the content. As the platform is trying to provide the best value to you it puts content there that you will be most interested in.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.