Reach is essential to campaigns, because it will help you understand the potential impact of your tweets. It is important for quantifying the size of your message’s universe and understanding if a campaign is successful. You can think of reach as the denominator in your measurement equations.
What happens after 10k followers on Instagram?
Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Swipe up is the only way to get a direct link from your Instagram to your other web properties. And, it’s available in STORIES, if you have 10k followers.